Ted Rollins, CEO of Campus Crest, is dedicated to four specific directives in terms of real estate management of his properties. In order to insure quality, these principles were developed to help manage the sites with quality and proactive response.
The first directive is “keep it pretty”. It’s nearly impossible to change a person’s first impression. So the appearance of Campus Crest Communities is vital to attracting prospective residents. Rollins’ property level management teams are accountable for regular reporting, preparing for executive management site visits, quarterly quality audits and most importantly, maintaining a facility that our residents can be proud of and their friends envious.
“Keep ’em fun” is the second initiative. Creating the lifestyle is what sets Campus Crest apart from everyone else. Getting students and staff involved in something bigger than themselves, including helping to create friendships and lifelong bonds. There are so many great events ranging from Crawfish boils to yoga classes. Rollins is creating more than just a place to stay; he’s creating a community.
Thirdly, the dedicated Campus Crest teams are committed to “keep ‘em full”. Nobody wants empty rooms, so staff is educated on the best ways to sell the Grove Lifestyle. They’re also trained in hospitality management, lifestyle programming and customer service. As a result, resident retention is one of the highest in the industry.
“We want everyone to know that we don’t just build and fill buildings,” said Rollins. “We create communities. And we use this message to help achieve our leasing goals.”
Finally, the end goal is to “keep ’em profitable”. As for most businesses, profit is essential. Campus Crest has been working with one of the leading multifamily software designers to create a platform for its operating properties. It gives real-time data to the local area and corporate managers in order to keep a tight control on property operating expenses.
“We educate our mangers to focus on creating a stronger bottom line so the company and everyone involved can enjoy the opportunities it brings,” said Rollins.