Articulating the connection between why green decision-making is valuable, what the resident will gain from it, and how their decisions are making positive impact is key to ensuring buy-in and resident engagement.
“We help our residents grow in their understanding of green living by equipping them with resources to inform daily decisions so they can easily choose green, said Ted Rollins, chief executive officer of Campus Crest Communities.
In 2012, Campus Crest partnered with the Institute for the Built Environment at Colorado State University to create resident resources and pilot test the effectiveness of programs.
“In 2013, we are rolling out these programs at every property and feedback will be achieved through resident focus groups,” said Rollins.
Events implemented to pilot test these concepts have been:
• Week of Wow
• Green Cleaning Galore
• Green Grocery Bingo
• Grove Eco Footprint Survey
“Our green events and resources inform residents about topics such as decreasing utility consumption, product reuse, recycling and waste minimization, alternative transportation, green cleaning products, and local purchasing choices,” said Rollins.