Category Archives: Brand promise

Campus Crests pioneers a brand-driven hospitality model

Campus Crest, led by CEO Ted Rollins, has risen to the top of the student housing industry because of its value-driven, vertically integrated platform and hospitality brand approach. Currently, Campus Crest’s student housing properties operate under two brands, The Grove® and Copper Beech.

campus crest 03“Campus Crest is not just another hodge-podge of assets paying a dividend,” said Rollins. “We are a big ideas company, pioneering a brand-driven hospitality model. Our commitment to this vision has enabled us to rocket to the number two position in the student housing industry.”

The company has built a family of brands, The Grove and Copper Beech, providing a differentiated product offering in the same market and expands each brand to different markets based on demand.

“Our rapid growth rate stems from a unique market strategy that places communities near primarily non-flagship schools with high demand for student housing,” said Rollins.

Some markets are suited for both a Grove and Copper Beech property, while other markets are a better fit for one of the brands. Both brands leverage consistent messaging, marketing materials, and assets.

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