Tag Archives: Brand promise

Campus Crests pioneers a brand-driven hospitality model

Campus Crest, led by CEO Ted Rollins, has risen to the top of the student housing industry because of its value-driven, vertically integrated platform and hospitality brand approach. Currently, Campus Crest’s student housing properties operate under two brands, The Grove® and Copper Beech.

campus crest 03“Campus Crest is not just another hodge-podge of assets paying a dividend,” said Rollins. “We are a big ideas company, pioneering a brand-driven hospitality model. Our commitment to this vision has enabled us to rocket to the number two position in the student housing industry.”

The company has built a family of brands, The Grove and Copper Beech, providing a differentiated product offering in the same market and expands each brand to different markets based on demand.

“Our rapid growth rate stems from a unique market strategy that places communities near primarily non-flagship schools with high demand for student housing,” said Rollins.

Some markets are suited for both a Grove and Copper Beech property, while other markets are a better fit for one of the brands. Both brands leverage consistent messaging, marketing materials, and assets.

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Ted Rollins Focuses on Creating a Lifestyle and Atmosphere That is Unmatched

While other student housing complexes may have similar facilities, Campus Crest does things a little differently. CEO Ted Rollins along with Mike Hartnett, co-founder and chief investment officer, focus on creating a lifestyle and atmosphere that is unmatched.

Campus Crest Communities, Inc. is a leading developer, builder, owner and manager of high-quality, purpose-built student housing under The Grove brand.

“We want to help others form bonds, inspire change, and be successful,” said Rollins. “Get the residents to feel like they belong to something bigger than themselves. This isn’t just a place to stay; it’s a place to live.”

The brand promise for Campus Crest is delivering an extraordinary student lifestyle experience. Ted Rollins Students

Rollins explains that the student is the heart and soul of Campus Crest and the source of inspiration, dedication and drive.

“Every day, we strive to go above and beyond to provide unparalleled service to them, their parents and the institutions they attend. With each class that graduates, we are helping build the future and we take that responsibility very seriously,” Rollins said.

Both founders have a strong commitment to helping others through the Horatio Alger Association. Horatio Alger inspired young people to believe in the American dream. He felt if someone worked hard enough and never gave up, they could achieve anything they wanted.

Campus Crest awards three four-year housing scholarships at each location to those who receive the Horatio Alger scholarship. http://www.horatioalger.com/giving.cfm

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