Tag Archives: Grove Green

Campus Crest launches upscale urban housing concept

As a new method of targeting mature undergrads and grad students, Campus Crest Communities, Inc. has introduced a new brand to strengthen its product offering and growing family of brands: evo™, an upscale urban student housing concept.

Campus Crest, led by Ted W. Rollins, co-Founder and CEO,  will develop dynamic, sophisticated student housing properties in urban settings, and will open its first two Evo properties in the Fall of 2014.

The Grove at Cira Centre South in Philadelphia will be renamed Evo at Cira Centre South. Evo at Cira Centre South will be the tallest student housing property in the country with 33 stories and 850 beds. Evo Montskyline-640x382real is the Company’s first entrance into the international market and will feature 1000+ beds, state of the art study lounges, fitness centers and well-appointed apartment suites.

“We are the pioneers of the hospitality brand model in the student housing industry, and the evo brand is a natural complement to our existing portfolio. The brand solidifies our commitment to evolve student living in urban markets by providing an unmatched living experience with state-of-the-art amenities and conveniences,” said Rollins.

Evo will be joining Campus Crest’s brand portfolio that consists of The Grove and Copper Beech.

The Grove is Campus Crest’s garden-style brand of lifestyle-driven student housing communities, located across the U.S. The Grove communities embrace a flat rate concept with an active residence life that has proven to be very attractive to college students and parents.

Copper Beech is the Company’s townhome community brand, focused on delivering value to upper classman and graduate students looking for a more residential feel and freedom in their college experience. Each Copper Beech community typically features the largest units in the market with one, two, three, and four bedroom townhomes.

The Company’s vertically integrated platform, solid operating strategy, and exceptional talent base will continue to propel all three brands forward.

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Campus Crests pioneers a brand-driven hospitality model

Campus Crest, led by CEO Ted Rollins, has risen to the top of the student housing industry because of its value-driven, vertically integrated platform and hospitality brand approach. Currently, Campus Crest’s student housing properties operate under two brands, The Grove® and Copper Beech.

campus crest 03“Campus Crest is not just another hodge-podge of assets paying a dividend,” said Rollins. “We are a big ideas company, pioneering a brand-driven hospitality model. Our commitment to this vision has enabled us to rocket to the number two position in the student housing industry.”

The company has built a family of brands, The Grove and Copper Beech, providing a differentiated product offering in the same market and expands each brand to different markets based on demand.

“Our rapid growth rate stems from a unique market strategy that places communities near primarily non-flagship schools with high demand for student housing,” said Rollins.

Some markets are suited for both a Grove and Copper Beech property, while other markets are a better fit for one of the brands. Both brands leverage consistent messaging, marketing materials, and assets.

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Campus Crest rings The Opening Bell® at NYSE

Campus crest nyse

On Friday, July 5th representatives from Campus Crest Communities (NYSE:CCG) and its operating partner, Copper Beech Townhome Communities, visited the NYSE and ring The Opening Bell®.

Campus Crest develops, builds, owns and operates student housing communities that make a positive impact on the world. It all began with a unique vision: to create a vertically-integrated platform that could develop the best student housing properties in the industry. The Company believed it could make a difference in college students’ lives by delivering a resident-focused, service-enriched experience they couldn’t find anywhere else.

Since 2004, Campus Crest, led by CEO Ted Rollins, has risen to the top of the student housing industry because of its value-driven, vertically integrated platform and hospitality brand approach. Currently, Campus Crest’s student housing properties operate under two brands, The Grove® and Copper Beech.

Its portfolio consists of 84 communities in proximity to college campuses located throughout the U.S. With more than 44,000 beds, Campus Crest is the second largest public student housing platform. The Company continues to grow organically by delivering new properties each academic year.

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Ted Rollins tests green living programs on campus

Articulating the connection between why green decision-making is valuable, what the resident will gain from it, and how their decisions are making positive impact is key to ensuring buy-in and resident engagement.

“We help our residents grow in their understanding of green living by equipping them with resources to inform daily decisions so they can easily choose green, said Ted Rollins, chief executive officer of Campus Crest Communities.Ted-Rollins-recycle

In 2012, Campus Crest partnered with the Institute for the Built Environment at Colorado State University to create resident resources and pilot test the effectiveness of programs.

“In 2013, we are rolling out these programs at every property and feedback will be achieved through resident focus groups,” said Rollins.

Events implemented to pilot test these concepts have been:

• Week of Wow

• Green Cleaning Galore

• Green Grocery Bingo

• Grove Eco Footprint Survey

“Our green events and resources inform residents about topics such as decreasing utility consumption, product reuse, recycling and waste minimization, alternative transportation, green cleaning products, and local purchasing choices,” said Rollins.

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Ted Rollins & Grove Green Team Celebrate Arbor Day

Ted Rollins & Grove Green Team Celebrate Arbor Day

Campus Crest CEO Ted Rollins and its Grove Green team kicked off a national green initiative to plant ‘urban forests’ at its properties. Over the next year, they will add one plant for every resident. “With 33 properties and 6 underway, with more than 17,000 beds, that means we have a lot of planting to do; it’s part of promoting dynamic ecosystems to help the environment,” said Rollins

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