Articulating the connection between why green decision-making is valuable, what the resident will gain from it, and how their decisions are making positive impact is key to ensuring buy-in and resident engagement.
“We help our residents grow in their understanding of green living by equipping them with resources to inform daily decisions so they can easily choose green, said Ted Rollins, chief executive officer of Campus Crest Communities.
In 2012, Campus Crest partnered with the Institute for the Built Environment at Colorado State University to create resident resources and pilot test the effectiveness of programs.
“In 2013, we are rolling out these programs at every property and feedback will be achieved through resident focus groups,” said Rollins.
Events implemented to pilot test these concepts have been:
• Week of Wow
• Green Cleaning Galore
• Green Grocery Bingo
• Grove Eco Footprint Survey
“Our green events and resources inform residents about topics such as decreasing utility consumption, product reuse, recycling and waste minimization, alternative transportation, green cleaning products, and local purchasing choices,” said Rollins.
In an ongoing initiative to improve the carbon footprint for Campus Crest Communities, CEO Ted Rollins has spearheaded an enhanced environmental initiative called NEXT.
“NEXT incorporates four areas of focus for improving our footprint across the board,” said Rollins.
These areas are: balanced living, operating responsibly, serving communities, and building innovation.
According to Rollins, Campus Crest employees can feel good knowing that they are part of a company that is dedicated to leaving a positive footprint. Employees are encouraged to become engaged in the NEXT initiatives and provide additional ideas for taking it to the NEXT level.
“As a resident, you can get educated and get involved by participating in green events, community improvement projects, and making healthy lifestyle choices,” said Rollins.
Rollins cites that investors will know that Campus Crest is committed to being a responsible corporate citizen.
“Our NEXT initiatives are good indicators of our overall commitment to doing well by doing good in the world,” said Rollins.
Campus Crest Communities led by CEO Ted Rollins provides free housing options for students who win Horatio Alger Florida Scholarships to college. These students are recognized for overcoming adversity in their lives.
The award comes with a $5,000 prize as well as access to financial aid and scholarship counseling, college readiness help, 24/7 support including crisis response and counseling resources, free housing options provided at 44 campuses around the country, grad school funding and access to peers and scholarship program alumni.
The scholarship recipients were picked based on their commitment to education, dedication to community service, and strength of character in overcoming personal obstacles to achieve academic excellence, according to The Horatio Alger Association of Distinguished American, which sponsors the scholarship.
The Horatio Alger Association of Distinguished Americans, Inc. bears the name of the renowned author Horatio Alger, Jr., whose tales of overcoming adversity through unyielding perseverance and basic moral principles captivated the public in the late 19th century. The Association, a 501(c) (3) nonprofit educational organization, was established in 1947 to dispel the mounting belief among the nation’s youth that the American Dream was no longer attainable.